Last modified: February 20, 2020
Personal information we collect about you and how we use it
1.1. Information you give to us: We collect personal information about you when you voluntarily submit information directly to us by filling in forms on our website or by corresponding with us by phone, email, or otherwise. Personal information is data that identifies or is associated with you and includes information you provide when you register to use our website, use the BeDefSports.com platform, enter a competition, promotion, or survey, report a problem with our website, or use some other feature of the Be Def service. The table in Annex 1 sets out the categories of personal information you provide to us.
1.2. Information we receive from other sources: We work with third parties (including, for example, subcontractors in technical, payment, and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies and may receive information about you from them, subject to your agreements with them.
1.3. We automatically collect personal information about you indirectly about how you access and use the Be Def service and information about the device you use to access Be Def website. This information includes device ID or unique identifier, device type, geolocation info, and computer and connection information. We also collect personal information using cookies, web beacons, and similar technologies, which provide information about the pages you view, the links you click, and other actions you take on our services within our advertising or e-mail content. The table in Annex 2 sets out the categories of personal information we collect automatically.
1.4. We may supplement the personal information we collect with information from third parties and add it to your account information. For example, we may collect and use demographic information that is publicly available, additional contact information, credit check information, and information from credit bureaus, as allowed by applicable national laws.
1.5. We may link or combine the personal information we collect and/or receive about you and the information we collect automatically. This allows us to provide you with a personalized experience regardless of how you interact with us.
1.6. We may anonymize and aggregate any of the personal information we collect (so that you are not personally identified). We may use anonymized information for purposes that include testing our IT systems, research, data analysis, improving the Be Def service, and developing new products and features. We may also share such anonymized information with others.
Disclosure of Your Personal Information
2.1. We do not sell your personal information. We share your personal information with third parties only as follows:
2.1.1. If you request it or to complete a transaction initiated by you (See Annex 1 for details);
2.1.2. If we are required or allowed by the law, such as to respond to a subpoena or to investigate fraudulent activity; or
2.2.3 In connection with sale or merger. We may share your personal information while negotiating or in relation to a change of corporate control, such as a restructuring, merger, or sale of our assets.
2.3. If, in the future, we need to share your personal information for any other purpose, you will be informed in advance and have the opportunity and right to opt-out.
2.4. Publicly accessible blogs. Our website includes publicly accessible blogs or community forums. Any information you provide in these areas may be read, collected, and used by others who access them. This includes information posted on our public social media accounts. To request removal of your personal information from our blog or community forum, contact us at Privacy@BeDefSports.com.
2.5. Testimonials. We may display personal testimonials of satisfied customers on our site, along with other endorsements. We ask for specific consent before posting these testimonials. If you wish to update or delete your testimonial, you can contact us at Privacy@BeDefSports.com.
Rights Regarding Your Personal Information
3.1. Under applicable data and privacy protection laws and our policies, you have several basic rights regarding the personal information that we process about you. Here are your specific rights:
3.1.1. Right to Access. The right to access the personal information we process about you.
3.1.2. Right to Transfer. The right to receive the personal information we process about you in a commonly used format and to have it transferred to another data controller based on your consent.
3.1.3. Right to Correct. The right to correct your personal information without undue delay where that personal information is inaccurate or incomplete.
3.1.4. Right to Deletion. The right to have your personal information deleted without undue delay in certain circumstances.
3.1.5. Right to Restriction. The right to restrict our processing of some or all of your personal information in certain circumstances.
3.1.6. Right to Opt-Out. You have the right to opt-out of our processing of your personal information.
3.1.7. Right to close your account. The right to request that we close your account.
3.1.8. Right to Non-Discriminatory Treatment. You have the right not to be discriminated against for exercising any of the rights listed above.
3.2. If you wish to exercise any of these rights, please contact us by emailing Legal@BeDefSports.com or by calling us at 714-371-4094. We will honor the requests you make related to your rights as the law allows, which means, in some cases, there may be legal or other legitimate reasons that we may not be able to address the specific request you make. You do not have to pay any fees to exercise your rights. We will respond to your request within 45 days. We will verify your request using the information associated with your account or other information that is held by us, including your email address. Consumers may also designate an authorized agent to exercise these rights on their behalf.
3.3. If you reside in the European Union (EU), Be Def is the controller of your personal information for purposes of European data protection legislation. You also have the right to lodge a complaint to your local data protection authority. Information about how to contact your local data protection authority is available at https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
3.4 Authorized agent information. You may designate an authorized agent to make a request on your behalf under the California Consumer Privacy Act. In order to allow an authorized agent to make a request on your behalf, please email us at firstname.lastname@example.org to provide your written request and consent to an authorized agent. When your authorized agent makes a request related to your personal information, we will require the agent to provide the above written permission. We may also require that you verify your own identity directly with us at the time such a request is made.
Marketing and Advertising
4.1. From time to time, we may contact you with information about Be Def and our other products and services. Most messages will be sent electronically. For some messages, we may use the personal information we collect about you to help us determine the most relevant information to share with you.
4.2. If you do not want to receive such messages from us, you will be able to opt-out by selecting certain boxes on forms we use when we first collect your contact details. You can also change your marketing preferences at any time by following the email preferences link at the bottom of our emails.
Storing and Transferring Your Information
5.1. Security. All information you provide to us is stored on secure servers in a controlled environment with limited access. Any payment transactions will be encrypted in transit using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our service, you are responsible for keeping this password confidential. You should not share your password with anyone.
5.2. While no transmission of information via the internet is completely secure, we take reasonable measures to protect your personal information. We cannot guarantee the security of your personal information transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
Retaining Your Information
6.1. We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements. In addition, we may retain personal information from closed accounts to comply with national laws, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Service and take other actions permitted or required by applicable national laws. After it is no longer necessary for us to retain your personal information, we dispose of it in a secure manner according to our data retention and deletion policies.
6.2. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and the applicable legal requirements.
Cookies and Similar Technologies
7.2. We use the following types of cookies:
7.2.1. Strictly necessary cookies. These cookies are required for the essential operation of our Website or Services, such as to authenticate you and prevent fraudulent use.
7.2.2. Analytical/performance cookies. These cookies allow us to recognize and count the number of visitors and to see how visitors move around our Service when they are using it. This helps us to improve the way our Service works, for example, by ensuring that you can find information easily.
7.2.3. Functionality cookies. These cookies are used to recognize you when you return to our Service. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
7.2.4. Targeting/marketing cookies. These cookies record your visit to our Service, the pages you have visited and the links you have followed. We will use this information to make our Service and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
7.4. We partner with third parties to either display advertising on our website or to manage our advertising on other sites. Our third-party partners may use technologies such as cookies to gather information about your activities on this website and other sites to provide you advertising based upon your browsing activities and interests. If you wish not to have this information used to serve you interest-based ads, you may opt-out at any time by clearing your browser cookies. Please note this does not opt you out of being served ads. You will continue to receive generic ads.
7.5. Although most web browsers automatically accept cookies, some browsers’ settings can be modified to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our site.
Links to Third-Party Websites
8.1. The Be Def website may, from time to time, contain links to and from third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
8.2. Some of the pages on our website may utilize framing techniques to serve content to/from our partners while preserving the look and feel of our website. Please be aware that you are providing your personal information to these third parties and not to Be Def.
Our Policy Regarding Children
9.1 Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or through any of its features, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at Privacy@BeDefSports.com and 714-371-4094.
Changes to this Policy
Our Contact Information
Be Def Sports & Marketing Inc.
600 Anton Blvd., 11th Floor
Costa Mesa, CA 92626
Information We Collect from You
In particular, our Website has collected the following categories of personal information from its consumers within the last twelve (12) months:
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
Some personal information included in this category may overlap with other categories.
C. Protected classification characteristics under California or federal law.
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
D. Commercial information.
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
E. Biometric information.
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
F. Internet or other similar network activity.
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
G. Geolocation data.
Physical location or movements.
H. Sensory data.
Audio, electronic, visual, thermal, olfactory, or similar information.
I. Professional or employment-related information.
Current or past job history or performance evaluations.
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
K. Inferences drawn from other personal information.
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Information We Collect from Other Websites
Sources of Information
Categories and types of information we collect
How we use it
Third parties with whom we may share this information
Cookies that are placed on your web browser while you are using Be Def’s website or using the Be Def platform.
Information about how you access and use the Be Def website and platform. This may include information about the websites from which you came and the website you are going to when you leave our website, your social media profiles, how frequently you access the Be Def platform and how long you use it for, whether you open, view, and click on any links in emails that we send you, and whether you access Be Def from multiple devices. We also gather information that may include your IP address, browser type, Internet Service Provider, and operating system.
We use this information for market research and historical data analysis. We will monitor this data to better understand how customers use our services and to help us develop new products and services. We also use this data to generate marketing/sales leads and determine appropriate news, alerts, and other products/services that may be of interest to you specifically. We collect device information to ensure that we present you with a version of the Be Def service that works correctly on your device.
In order to facilitate targeted advertising, we may utilize the cookies of digital advertising networks operated by companies such as Instagram, Facebook, and Google.
Thank you for choosing to be part of our community at Be Def Sports & Marketing Inc. (“company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at Privacy@BedDefSports.com.
In Short:We collect personal information that you provide to us such as name, address, contact information, passwords and security data, payment information, and social media login data.
We collect personal information that you voluntarily provide to us when registering at the Sites or Apps, expressing an interest in obtaining information about us or our products and services, when participating in activities on the Sites (such as posting messages in our online forums or entering competitions, contests or giveaways) or otherwise contacting us.
The personal information that we collect depends on the context of your interactions with us and the Sites, the choices you make and the products and features you use. The personal information we collect can include the following:
Name and Contact Data. We collect your first and last name, email address, postal address, phone number, and other similar contact data.
Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.
Payment Data. We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by our payment processor and you should review its privacy policies and contact the payment processor directly to respond to your questions.
Social Media Login Data. We provide you with the option to register using social media account details, like your Facebook, Twitter or other social media account. If you choose to register in this way, we will collect the Information described in the section called “Social Logins” below.
All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.
In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our websites.
We automatically collect certain information when you visit, use or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Site and other technical information. This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookies Policy at https://bedefsports.com/cookie-policy-us/.
In Short: We may collect information regarding your geo-location, mobile device, push notifications, and Facebook permissions when you use our apps.
If you use our Apps, we may also collect the following information:
In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources.
We may obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms (such as Facebook), as well as from other third parties. Examples of the information we receive from other sources include: social media profile information (your name, gender, birthday, email, current city, state and country, user identification numbers for your contacts, profile picture URL and any other information that you choose to make public); marketing leads and search results and links, including paid listings (such as sponsored links).
In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.
We use personal information collected via our Sites for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests (“Business Purposes”), in order to enter into or perform a contract with you (“Contractual”), with your consent (“Consent”), and/or for compliance with our legal obligations (“Legal Reasons”). We indicate the specific processing grounds we rely on next to each purpose listed below.
We use the information we collect or receive:
In Short: We only share information with your consent, to comply with laws, to protect your rights, or to fulfill business obligations.
We only share and disclose your information in the following situations:
In Short: Yes, we use Google Maps for the purpose of providing better service.
By using our Maps API Implementation, you agree to be bound by Google’s Terms of Service.
For a full list of what we use information for, please see the previous sections titled “Use of Your Information” and “Disclosure of Your Information.”
The Maps APIs that we use store and access cookies and other information on your devices. If you are a user currently in the European Union, please take a look at our EU User Consent Policy, which can be found at this link: [link from question].
In Short: If you choose to register or log in to our websites using a social media account, we may have access to certain information about you.
Our Sites offers you the ability to register and login using your third party social media account details (like your Facebook or Twitter logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile Information we receive may vary depending on the social media provider concerned, but will often include your name, e-mail address, friends list, profile picture as well as other information you choose to make public.
In Short: We may transfer, store, and process your information in countries other than your own
Our servers are located in the United States. If you are accessing our Sites from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see “Disclosure of Your Information” above), in the United States and other countries .
EU-U.S. Privacy Shield Framework:
In particular BeDef Sports Marketing Inc. complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States and has certified its compliance with it. As such, BeDef Sports Marketing Inc. is committed to subjecting all personal information received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List.
BeDef Sports Marketing Inc. is responsible for the processing of personal information it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf.
With respect to personal information received or transferred pursuant to the Privacy Shield Framework, BeDef Sports Marketing Inc. is subject to the regulatory enforcement powers of the U.S. FTC. In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
In Short: We are not responsible for the safety of any information that you share with third-party providers who advertise, but are not affiliated with, our websites.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Sites is at your own risk. You should only access the services within a secure environment.
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. By using the Sites, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Site and App. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at Privacy@BeDefSports.com.
In Short: In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm
You may at any time review or change the information in your account or terminate your account by:
Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account. You can also opt-out by:
In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
If you are under 18 years of age, reside in California, and have a registered account with the Sites, Mobile Application, or Facebook Application, you have the right to request removal of unwanted data that you publicly post on the Sites, Mobile Application, or Facebook Application. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Sites, Mobile Application, or Facebook Application, but please be aware that the data may not be completely or comprehensively removed from our systems.
In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws.
If you have questions or comments about this policy, email our Privacy Officer at Privacy@BeDefSports.com or by post to:
Be Def Sports & Marketing Inc.
600 Anton Blvd., 11th Floor
Costa Mesa, CA 92626
If you have any further questions, or comments about us, or our policies, email Privacy@BeDefSports.com or contact us by post at:
Be Def Sports & Marketing Inc.
600 Anton Blvd. 11th Floor
Costa Mesa, CA 92626